For Hugo TSR, I developed a concept for a coherent visual universe that could extend from album artwork and digital presence to live stage visuals and touring scenography.

The work focused on defining a strong and flexible visual language through moodboards, colour systems, typography, and motion concepts aligned with his musical identity and persona. I explored how graphic elements, rhythm, and atmosphere could translate consistently across different formats, from static artwork to large-scale stage screens.

The concept combines photography, AI-generated imagery, and layout studies to propose how this visual universe could evolve into live show visuals and scenographic applications at a later stage.