I developed a concept for a high-impact brand experience built around a central bar installation. An iconic minimalistic billboard with the Absolut Vodka bottle comes alive through video mapping and custom content. 

The concept reinforces the brand’s visual language and presence. I developed the concept, artistic direction and animation ontent.

The concept documentation included a lean technical setup, defining a scalable projection and media-server workflow suitable for pop-up activations or permanent brand installations.

The project was starting to materialise when the covid-19 pandemic hit, which stopped the project’s momentum.