I was asked to develop an interactive projection mapping concept and visual direction for a large curved screen at the entrance of a high-end restaurant in Dubai, UAE.

StrawFire is conceived as a continuous immersive environment built around abstract motion and nature-inspired dynamics. The concept explores how movement of the visitor close to the wall, engages with texture, colour and light. 

I developed a visual narrative and concept for interactive enagement, supported by moodboards, previs studies and client focussed presentations.

The focus was on creating a calm but powerful visual presence that enhances the architecture rather than dominating it.

The concept was developed to be flexible and scalable, allowing adaptation from a temporary installation to a permanent dedicated venue.