For XP Jeddah, I was responsible for the creative direction and content development of an immersive room within a larger experience centre.

The work focused on shaping the visual concept, from a delivered storyboard from the client side, and translating this into production-ready content for an immersive projection environment.

My role covered the full content pipeline and direction for two freelance content creators. 

Together we started with the delivered storyboards and visual language studies and started working to final rendered assets. We developed 3D sequences and motion content using Cinema 4D and Octane, with compositing in After Effects and selected scenes built in Unreal Engine.

I visited the location once, where it became clear that the room had a lot of alignment and media server issues. As the client did not invest in the callibration of this system, we were not able to finally deliver the content even though everything was finalised.